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- **In China, much of the $100+ billion live streaming industries sales are driven by influencers**, also called KOLs (Key Opinion Leaders). Specifically, KOLs partnered directly with suppliers. This often means **broadcasting directly from the source of production**, like the image below. Recent [job descriptions](http://link.mail.beehiiv.com/ss/c/VX5Jeg2DMgI1k0SStgCs-75m6NB7WOuSBXrwJgWNf3R6Q8KB11oIBSa4euLjhX4YGz6_kqiIHS8cKMTqa0e6UsGswNwzr0edBAL7GKM8qiXeEWCJVzYyW41XSuQSHc9s/3o9/sJg-GPDJTbKlnS-0YGTl3A/h42/19OqibecNOOaA4J3LWNWyEGEIOElLGinShuCBvcwHEw) on LinkedIn suggest TikTok may begin incorporating creators at the manufacturer and supplier level, instead of relying solely on influencers at the end of the value chain. - The streams content was simple and mesmerizing. Polished rocks were poured into a large bin. The host then picks rocks out at random, as someone else off-camera hands her bag after bag with customer orders printed on them (who knows how many are real orders). The seller's profile is simple and directs viewers to its Shopify site. While the viewer browses the site in TikTok's in-app browser, audio from the stream continues in the background. - With $40 orders fulfilled every 20-30 seconds, a stream could bring in the equivalent of $5,000 per hour. The whole experience is also centered around FOMO, and seemed to borrow various aspects from WhatNot's [success](http://link.mail.beehiiv.com/ss/c/VX5Jeg2DMgI1k0SStgCs-7yr7mirVQEP1C3FvpyKgeUvMxBxfUfOVHe_g8w2rwR59yeK3cRIUFeMDmWgRjvZIx-ffNSuVsHTz9UsV4PWKRImamWtYsZdIpgam0jvaQC3EyBCJMlhlb_bwS_8Z55jSUZwgzLYdQJwyx4EKvmah7FCiOYpGnPVamzZ9H6mKbQ409XYAyKbH0Bxje6qzPz-TV2tz7TunMreII05BvwSn5U/3o9/sJg-GPDJTbKlnS-0YGTl3A/h50/z6q8N7fj-Vb20mBvCPgfAdTQpn1bgEozJCe7zswVMmw) in live streaming collectibles that propelled it to a $3.7 billion valuation within three years. - - [tiktok live stream selling](https://www.youtube.com/watch?v=bIbckoqQfok) - Damn! If JOKR is a delivery and ad tech platform. This is the most cutting edge application for it. - US sellers have been slow to adopt TikTok's "shop from video" features. **TikTok is likely using live selling to build the behavior and onramp merchants onto other asynchronous shopping products**. - This is why we don't hear about it much. But good for our market. - Remember India bazaar? Loot Loot!