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- Founder & CEO: @Regina Ya - Auction based Advertising - Their Story - #podcast: [The Democratization Of Sponsored Listings, With Topsort CEO And Founder Regina Ye](https://www.adexchanger.com/adexchanger-talks/the-democratization-of-sponsored-listings-with-topsort-ceo-and-founder-regina-ye/#podcast) - she had to invest hours and hours – and spend much of her crowdsourced cash – trying to figure out how to make her Facebook and Amazon ads perform - That steep learning curve was part of her inspiration for Topsort, the startup Ye founded last year to help vendors, smaller retailers and marketplaces launch auction-based ads on their sites through an API. -