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title:: P/Digital India icon:: 🏢 type:: project status:: archive sort-key:: 2022.10 start:: Aug 7th, 2022 estimated-end:: Nov 20th, 2022 end:: Oct 14th, 2022 duration:: 10w score:: 👎👎👎 - **Summary** - Started this project on Aug 7th, 2022. Scoping this to **15 weeks** for bootstrap. ==I failed fast and ending this on Week 10.==. One extra point for that. Score 3 out of 5. Overall the project was Tiresome (in the sense of time it consumed) and noisy. Wrapping this project early, so I am happy about my own efficiently and meticulous accountability. This gives me confidence that I can be a good CEO. I run my ship tight and on schedule. - **Dont' see @bipin singh as a reliable business partner. In fact, there is corruption taking over his thought process to the core.** id:: 63a210e5-0ba0-4162-a400-0dc1ad979a55 - Did not meet the main outcomes on learning SMBs and actually setting up a US entity from the project. I did figure out LLC structure and spoke to 1 not so helpful CPA. **I know I would want to establish a holding LLC**. collapsed:: true - **Outcome Visioning** - **Purpose**: Scratch the "start a business" itch. Recurring Cash flow would be nice. - **Outcome** - Learning and Setting up a US entity with real clients with a team in India where work is outsourced. 👍 - Learn the SMB needs via this project ❌ - **Important Dates** collapsed:: true - Sep 30th, 2022 **Pivot.** - Long call to discuss strategy for bootstrap. Bipin to spin out digitla business by investing and hiting it on his own for next 3 month. To have skin in the game. ==Bipin to hire 2-4 employees and rent an office space to kick off the operations by getting a few clients.== This gets his skin in the game. Sid and Bipin meet weekly and discuss, while Sid learns the ins and outs of digital marketing operations and thinks strategically about using technology. The goal would be to run this shop for 3 months before any external monetary investment. id:: 633b0e4a-5364-43ae-928f-013145d68752 - Aug 7th, 2022 - project init - **Resources and Docs** - [Timeline: 12 Weeks to Fail Fast](https://docs.google.com/document/d/1nUhga3987TZ_XCHwCiV_5TB64mI1H6BHTvqh0QQ1M58/edit#). Better documented in gdoc and shares with bipin - [Google Doc Digital India](https://docs.google.com/document/d/1ti0pe-ns7UQT3ycmb4lbMCEhU4u1H7kGfD2Z8JMUjXg/edit#) - Research similar digital marketing businesses and their offering id:: 62f0058a-d30e-4828-8904-1f5d4615ec2a collapsed:: true - [*Coalition Technologies*](https://coalitiontechnologies.com/) - [*LeadOrigin*](https://leadorigin.com/) collapsed:: true - case study ALPHALETE - Alphalete Athletics, a gym wear/sportswear brand that seeks to offer premium wear, create a name, and attract prospective customers. They were looking for a new marketing channel to acquire customers. - hey were operating without a Google Merchant account, meaning that Google Shopping ads were not available. - SEO & CRO Consulting: Paid ads amounted to no clicks or conversions, and there was absolutely no form of SEO strategy to optimize their website. - Product catalog: We helped them solve this by discovering their products were not transferred adequately from their Shopify Account to the Google Merchant Account. We solved the mishap **by inputting all their products (over 500+) manually and finally imported them to Google Shopping.** - We provided our Paid Advertising Management that ran across - Review Management: With proper review management, we compiled and sorted these reviews and provided them with analyzed feedback on customers’ responses to their services. We also had review generation campaigns to promote more reviews creating more trust for the business. - Results - Avg ROAs FB US: 21.46 (Previously was 12.6) - Avg ROAs FB EU: 30.03 (Previously was 15.5) - Avg ROAs Google: 48.03 - **We achieved 60.5% Avg. Monthly Increase In Traffic (Compared to the year before) while dropping the returning customer vs. new customer rate to 13.52%.** - In addition, we installed trackers in every published ad for proper documentation and understanding of which ad types are bringing in the most sales to further optimize and drop costs. - - - [*Blue Flame Thinking*](https://blueflamethinking.com/) id:: 4905eefe-f7ff-4ff7-a1c1-c34a45b0bd5f collapsed:: true - Niche. We help financial and manufacturing brands in the **B2B2C** space solve their toughest marketing challenges. **Case studies are all focused on website redesign or lunch** - B2B marketing leans heavily on producing content that builds trust, educates customers, and promotes products in a solutions-oriented way. - In addition, digital offerings like social media management, **adding chatbots to your site, implementing CRM systems, and facilitating email marketing,** among others, can strengthen communications. - Case Study: **Standard Lifters**. Built a website collapsed:: true - New website design. // Lame :) - Blue Flame Thinking was asked to modernize the [Standard Lifters](https://www.standardlifters.com/) website in order to better communicate the company’s advancements and innovative practices - Case Study: **Spartan Motors**. Built 6 websites. 🫤 collapsed:: true - As a company dedicated to performing due diligence, Spartan Motors partnered with us to facilitate a series of six stakeholder workshops, in multiple locations. The purpose was to lay the groundwork for the family of websites and ensure that the ensuing recommendations would achieve the company’s overall goals. - Case Study: Founders Brewing Co. Cadre Marketing Automation. 🤦‍♂️ Website with sign in! lol - build custom web crawlers to monitor the site. It was this behavior that drove our teams to develop the Founders Cadre, a marketing automation system designed to give Founders beer fans what they want: exclusive early access. - We started by giving their blog a redesign that focused on mobile UX, rich media capabilities and an overall better reading 🤦‍♂️ - The Founders Cadre added the concept of time-stamped private content to the site. When creating content on their website Founders could now designate it with as Cadre content, which means that only signed in Cadre members can see the article. When non-Cadre members follow a shared link or social post, they’re prompted to sign up and join the club. 🤦‍♂️ - Members of the club are also encouraged and able to share Cadre content across their social media channels. When anyone clicks on their posts or follows a link, registration is requested to unlock access. Influencer marketing was the only strategy, other than great content, employed to grow the program. - Capturing and analyzing the registration information and Cadre demographics enables Founders to better target email drip campaigns, geo-target special events for maximum effectiveness and stay in sync with the needs and preferences of its expanding fan base. So how many of these self-identified influencers could there be? Hundreds? Try thousands, to date there are over 20k highly engaged Cadre users spreading their love of Founders - Results - 19.9K+ Cadre Members - 283% Growth Year Over Year - [*Performics*](https://www.performics.com/)* ( this is a part of publicis) * - Ecommerce - **Archive** - Ideas collapsed:: true - Introduce @Rajan B to the mix. ✅ - Almost regretted the meeting. But good I tried. - Recruit @jake f as business developer for Boston ❌ - **Next Action** collapsed:: true - DONE Meeting Bipin for hard talk on Thursday Sep 29th, 2022 - TODO Read up on Digital Marketing - Block Reference - TODO 2x2 map for digital marketplace. That would be fun like @vgr maps. - TODO Research products we can build - TODO Thoughts on Gp3 and Dalle for production - TODO dp3 and dalle demo to bipin - DONE Setup google doc and copy over Bipins' fist email - DONE update purpose and outcome for Aug 7th, 2022 :LOGBOOK: CLOCK: [2022-06-27 Mon 10:28:07] :END: - **All TODOs on this page** collapsed:: true - {{query (and (task todo) Aug 7th, 2022 )}}