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file:: [Free-Book-Chapter-2_1727384545698_0.pdf](../assets/Free-Book-Chapter-2_1727384545698_0.pdf) file-path:: ../assets/Free-Book-Chapter-2_1727384545698_0.pdf - You might be surprised that where you live is ranked #1 in… absolutely nothing ls-type:: annotation hl-page:: 7 hl-color:: yellow id:: 66f5cbff-8ed1-4231-90f5-ec3466c2c11e - Growing up in the suburbs of Cleveland, Ohio, most of my friends supported the local sports teams ls-type:: annotation hl-page:: 8 hl-color:: yellow id:: 66f5cc35-e905-4287-b899-f13fbf085b25 - How is the geographic location of your birth tied to rooting for some lousy team that clutches defeat from the jaws of victory every time they are given the chance? It makes no sense. ls-type:: annotation hl-page:: 8 hl-color:: yellow id:: 66f5cc4f-1059-4a30-a529-fd5af763a0ab - What is particularly noteworthy about this westward expansion was that settlers were not only moving from something, they were also moving toward somethin ls-type:: annotation hl-page:: 8 hl-color:: yellow id:: 66f5cc6a-8fa4-43e0-aec8-7e2ec02c9aa3 - The gravitation toward the best opportunities is natural. So, perhaps, is the nostalgic romance of ignoring market realities to defend staying in the place where we were born ls-type:: annotation hl-page:: 9 hl-color:: yellow id:: 66f5cc97-3801-4f9a-8aaf-89c3fc057a26 - As it turned out, the home they built sat on land that literally bordered the county we had just left. You could throw a tennis ball out the back door and it would land in a place with twice the taxes, all because of imaginary lines ls-type:: annotation hl-page:: 9 hl-color:: yellow id:: 66f5cce3-de6b-4992-a44f-9e4916f1eca7 - S companies have moved manufacturing and operations to – among other places – cities along the US-Mexico border where labor is cheaper and the treatment is better. There are those imaginary lines again. ls-type:: annotation hl-page:: 10 hl-color:: yellow id:: 66f5cd18-f8da-4f1e-a319-0cf10bdedc26 - alking down the streets of Dublin and London, I noticed something curious: interest rates offered at banks were roughly triple what banks in the United States were offering. Why, I thought, would I keep money in a US bank where 1% was pushing the limits when these banks seemed to offer 3% for a similar product? ls-type:: annotation hl-page:: 11 hl-color:: yellow id:: 66f5cd70-6308-437d-88c0-69ff29fdcc93 - Putting your money somewhere it will get a higher return is one of the many ways you can go where you’re treated best. If you can ignore the psychological borders, it is a simple decision to go where the interest rate is higher. ls-type:: annotation hl-page:: 12 hl-color:: yellow id:: 66f5cd95-f9d4-4cf1-9fdf-157e9c0ab66e - ll you have to do to gain access to these banks and the many services that they offer is to surmount the borders you have created in your mind about where you can go and which places best serve your needs ls-type:: annotation hl-page:: 12 hl-color:: yellow id:: 66f5cda8-a75a-4512-8cac-690c5b9badd2 - In contrast, Singapore has never had a bank failure in its fiftyplus year history as a country, banks actually keep cash on hand, and the country itself has no net debt. ls-type:: annotation hl-page:: 13 hl-color:: yellow id:: 66f5cddc-dcd2-41ec-9272-3906a0623573 - epsi knew that their cola performed well in blind taste tests, but as soon as the brand was part of the equation, Coke always won. So, Pepsi created an advertising campaign built around a blind taste test with regular folks off the street. ls-type:: annotation hl-page:: 13 hl-color:: yellow id:: 66f5ce05-fb88-4ba6-aeaa-d8b50612735c - oke works hard to condition consumers to relate the feelings of happiness and joy associated with the Christmas season (or the Olympics, summer BBQs, etc.) to a bottle of Coke. ls-type:: annotation hl-page:: 14 hl-color:: yellow id:: 66f5ce39-9d79-4725-8c24-ed583828749e - The United States has conditioned us to think that it is the best‘brand’ of country out there for everything from banking to investing to living. ls-type:: annotation hl-page:: 14 hl-color:: yellow id:: 66f5ce5b-763d-42aa-a6ba-6eb1695def7d - The key is to recognize that no one country will have the right formula to solve every issue. ls-type:: annotation hl-page:: 14 hl-color:: yellow id:: 66f5ce6c-2964-471c-9bd2-b5774dc5470e - The good news is that it is possible to open a bank account in Singapore without living there (although it has gotten harder and the low-minimum accounts are hard to get now ls-type:: annotation hl-page:: 15 hl-color:: yellow id:: 66f5ce80-6ec8-42be-8995-4b16c55534dd - ou just need to change the way you look at borders. ls-type:: annotation hl-page:: 15 hl-color:: yellow id:: 66f5cfe7-bfff-4fc2-94c8-ba13fb677a84 - The basis of going where you’re treated best is about diversification. ls-type:: annotation hl-page:: 16 hl-color:: yellow id:: 66f5d0cd-65c6-4457-a47e-900224a1f932 - The problem with diversifying internationally is that some governments do not particularly like competition. However, some do ls-type:: annotation hl-page:: 16 hl-color:: yellow id:: 66f5d0ef-da2f-4f9e-93f0-ec9753bc9723