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file:: [Consumer-Trends-2024-2_1703712813854_0.pdf](../assets/Consumer-Trends-2024-2_1703712813854_0.pdf) file-path:: ../assets/Consumer-Trends-2024-2_1703712813854_0.pdf - We watched 200 TikTok Shop videos:→ Top products include jumpsuits, eyelashes, hair brushes, device chargers, bags, and a curling iron→ The viral “Unbrush” detangling hair brush($12.60 — or more, or less, depending on the seller) has sold more than 670,000 units on TikTok Shop→ ~80% are from non-vendor accounts→ ~2/3 were posted by women→ ~20% are unboxing videos; most are demos ls-type:: annotation hl-page:: 56 hl-color:: yellow id:: 658c98a6-b4bb-482d-9e53-aaa301e01777 - The ‘return to work’ seems stalled around 50% ls-type:: annotation hl-page:: 74 hl-color:: red id:: 658c98d8-1ed1-425e-9a3a-42834cdb288d - Consumer spending on music concerts exploded in 2023 after a record 2022 ls-type:: annotation hl-page:: 80 hl-color:: yellow id:: 658c98f5-c1c5-4e2c-b797-2f38e6a1a3bc - $1 billion in ticket sales ls-type:: annotation hl-page:: 81 hl-color:: yellow id:: 658c9902-6764-4871-9223-321f600d6726 - 46%of Gen. Z and Millennial consumers who are aware of Apple Vision Pro say they're‘extremely’ or ‘very’ interested in purchasing it ls-type:: annotation hl-page:: 87 hl-color:: yellow id:: 658c99e0-6392-4218-888a-71273837ec63 - 2024 is the year of weight loss ls-type:: annotation hl-page:: 94 hl-color:: yellow id:: 658c9a33-1258-4b39-be51-b88ec129df5c