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author:: @Morgan Housel source: https://www.collaborativefund.com/blog/story/ published-date:: Feb 11, 2021 read-date:: - Harari recently said about writing Sapiens: I thought, This is so banal! There is absolutely nothing there that is new. Im not an archeologist. Im not a primatologist. I mean, I did zero new research. . . . It was really reading the kind of common knowledge and just presenting it in a new way. - As many Americans watched Ken Burns Civil War in 1990 as watched the Super Bowl that year. And all he did not to minimize it, because its such a feat is take 130-year-old existing information and wove it into a (very) good story. - Charles Darwin didnt discover evolution, he just wrote the first and most compelling book about it. wherever information is exchanged wherever there are products, companies, careers, politics, knowledge, education, and culture you will find that the best story wins. - **When a topic is complex, stories are like leverage.** #abstraction - Stories get diverse people to focus attention on a single point. Steven Spielberg pointed this out: The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences. But **through careful manipulation and good storytelling, ^^you can get everybody to clap at the same time^^, to laugh at the same time, and to be afraid at the same time.** - Good stories create so much hidden opportunity among things you assume cant be improved. - book Alchemy about the **idea of psychological moonshots:** Making a train journey 20 per cent faster might cost hundreds of millions, but making it 20 per cent more enjoyable may cost almost nothing. - The Uber map is a psychological moonshot because it does not reduce the waiting time for a taxi but simply makes waiting 90 per cent less frustrating. It seems likely that the biggest progress in the next 50 years may come not from improvements in technology but in psychology and design thinking. Put simply, its easy to achieve massive improvements in perception at a fraction of the cost of equivalent improvements in reality - You’ll get discouraged if you think every new book has to be about an original idea, or that every new company has to sell a brand new invention. There is so much more opportunity if you see the world like Yuval Noah Harari – best story win. #Original Ideas